Spending weeks building automations that break at the worst possible moment? You're not automating solutions - you're automating chaos, and it's costing you months of your life.
Here's the brutal truth: Automation isn't a magic button that fixes everything. It's a force multiplier. If your process is solid, it scales beautifully. If it's a hot mess, automation just makes that mess happen faster at scale.
Meanwhile, you're rushing to automate before figuring out what you're actually trying to accomplish. You want to "automate content creation" but when pressed to explain your current content process, it's just chaos wrapped in good intentions.
The reality? You can't automate what you haven't defined. Period.
Here's the game-changer: Before touching any automation tool, run through my Strategic Evaluation Framework. Five questions that will save you from building systems that don't actually move the needle.
Does this automation directly touch revenue generation? How often does this problem actually occur? Simple fix or complex system requirements? Could you hire or outsource this instead? Will this matter more or less as you grow?
The results? I stopped wasting time on shiny object systems and focused on money machines - automations that directly make or protect revenue. Blog post generation, lead qualification, client onboarding. These get first priority, always.
The compound effect is insane: When you focus on revenue-direct automations first, every hour you save gets reinvested into growth instead of busywork. You shift from playing with tech toys to building a revenue engine.
Stop treating your business like a playground for tech experiments. Systems before shortcuts. Revenue first. Keep it simple.
Ready to build automations that actually scale your business? Check out the full Strategic Evaluation Framework and get the exact 5-question filter I use to separate strategy from busywork.
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